Ulric de Varens
Ulric de Varens is a French marketing company founded in 1983 by Ulric Viellard. It develops creative and original perfume offerings, emphasizing on luxury perfumes easily accessible to all by creating ranges at affordable prices. The products are targeted at men and women of ages 20 to 35 years.
Ulric de Varens markets its products primarily in Europe, with availability also in Asia and Argentina. Alongside its masculine and feminine fragrances, the company produces a line of body care products, women's cosmetics, home fragrances and candles, as well as jewelry.
