Serge Lutens
Serge Lutens is a niche perfume brand that was established in France in 2000 after a series of successful ventures and partnerships of the designer Serge Lutens with Vogue, Christian Dior, and Japanese cosmetics giant Shiseido.
The designer behind the brand, Serge Lutens, has many talents, among which fashion and perfume design, hair styling, professional photography, and even film-making! His niche perfumes are created with the help of famous perfumer Christopher Sheldrake and are the perfect example of exclusivity and uniqueness that niche perfumery offers to its valued customers.
Considering his perfumes a form of writing, he compares them with ink put on a sheet of paper. “To create a perfume”, he admits, “You have to be the servant of the unconscious. Each idea evolves and transforms, but there should be a surprise with each note.”
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