Chopard is a Swiss watchmaker and jewelry house founded by Louis-Ulysse Chopard in 1860. The company's reputation for quality and reliability spread quickly, and the founder's son, Paul Louis, opened a second branch in La Chaux de Fonds. In 1963, the company sought a buyer who could continue the family's rich heritage of fine timepiece production, and the company was sold to Karl Scheufele, from a noted German watchmaking family.
In 1992, Chopard partnered with L'Oreal to release fine fragrances under the esteemed Chopard brand. The company's first fragrance, sweet and popular women's fragrance Casmir, debuted in 1992 to great success, and spawned a series of flankers. The first men's scent, Heaven, was introduced in 1994. The company offers many of its fragrances in flacons that resemble a gemstone (Wish, for example, from 1999) and has introduced fragrances that coincide with a watch or jewelry collection, such as the Happy Spirit fragrances, which have a corresponding timepiece collection.
Chopard has 44 perfumes in the fragrance base. The earliest edition was created in 1992 and the newest is from 2017. Chopard fragrances were made in collaboration with perfumers Olivier Polge, Bruno Jovanovic, Louise Turner, Michel Girard, Michel Almairac and many others.