La Perla is an Italian luxury lingerie brand founded in 1954 in Bologna by the corset maker Ada Masotti. Its name comes from the velvet-lined, shell-shaped boxes in which her first pieces were sold. The brand is known for exquisite fabrics, delicate lace and masterful Italian craftsmanship, which turn lingerie into jewelry.

Today La Perla offers lingerie, swimwear, nightwear, clothing and perfumes. The brand's first fragrance, La Perla, was released in the late 1980s. It was followed by fragrances such as J’Aime, Divina, La Perla Grand Bouquet and Luminous, which bring the sensuality and refinement of the brand into the world of scent.

La Perla fragrances are feminine, sensual and elegant, created for women who appreciate luxurious details.