Furla is an Italian luxury leather accessories brand founded in 1927 in Bologna by Aldo and Margherita Furlanetto, whose family name gave the brand its name. The company initially sold accessories, and later began creating its own bags, which became a symbol of Italian style. Their children Giovanna, Carlo and Paolo turned Furla into an international brand, and in 1990 it opened its first store in New York. Today Furla is known for its Metropolis and Furla 1927 bags, wallets, shoes and accessories.

In 2021 the brand introduced its first fragrance collection of women's scents named after Italian adjectives: Autentica, Favolosa, Irresistibile, Magnifica and Preziosa. The collection later expanded with Incantevole, Meravigliosa, Romantica, Mistica, Unica, Armoniosa, Adorabile and Pura, created by Véronique Nyberg.

Furla fragrances are modern, feminine and elegant, with clean bottles and an excellent balance of quality and price. They make a great gift choice, especially as a set with a body lotion.