Britney Spears
Britney Spears is an American singer, entertainer, and actress. Her first two studio albums “Baby one more time” and “Oops! I did it again” were global successes and made her the best-selling teenage artist of all-time. Since the launch of her career, Britney has developed and endorsed a number of products, which include books, dolls, branded clothing, and perfumes.
Britney Spears markets fragrances under her name in conjunction with Elizabeth Arden. Her first fragrance “Curious” was introduced in 2004 and became a runaway best-seller, which made $100 million in sales in its first year. The fragrance “Fantasy” was launched in 2005 and “Curious in Control” was released as a limited edition fragrance in 2006. In 2009, "Curious" won the Glammy Award for "Best Beauty Buy of 2009" by Glamour magazine readers. Britney Spear’s fragrances are always in colorful packaging and aimed at the youthful market. They were made in collaboration with perfumers Claude Dir, James Krivda, Rodrigo Flores-Roux, Caroline Sabas, Honorine Blanc and Harry Fremont. Britney managed to make her brand one of the most successful celebrity-endorsed brands on the market today.
