Shiseido is a Japanese cosmetics and fragrance company founded in 1872 in the Ginza district of Tokyo by the pharmacist Arinobu Fukuhara. It began as the first Western-style pharmacy in Japan, combining Eastern medicine with Western science. His son Shinzo Fukuhara, a photographer and artist, turned Shiseido into a beauty brand with an exceptional sense of design, and today the company is one of the largest in the world in skincare, makeup and fragrance.

Shiseido's first major fragrance, Zen, was launched in 1964 and combines Japanese aesthetics with European perfumery. In addition to its own fragrances, Shiseido also develops the perfumes of brands such as Narciso Rodriguez and Issey Miyake.

Among the brand's newest scents is the Ginza collection, inspired by the modern, elegant district where Shiseido was born. It includes Ginza, Ginza Intense, Ginza Night and Ginza Murasaki. Shiseido fragrances are refined and harmonious, with the typical Japanese love of detail.