Rochas is a French fashion house founded in Paris in 1925 by Marcel Rochas. His elegant, feminine designs and the "wasp-waist" corset won over Parisian women, and he was among the first designers to launch perfumes too. After his death in 1955, his wife Hélène Rochas devoted herself to fragrance and turned the brand into one of the great perfume houses of France. Since 2015, Rochas has been owned by Inter Parfums.

Among the brand's classics are Femme (1944) by Edmond Roudnitska, Madame Rochas (1960) and the fresh Eau de Rochas (1970), whose family today includes Orange Horizon, Neroli Azur, Escapade au Soleil and Pomelo Passion. Tocade, Byzance and Audace are also much loved.

The modern face of Rochas is shown by the Mademoiselle Rochas collection, with versions such as In Black and In Love, the cheerful Rochas Girl line and the men's Rochas Man.