Lacoste is a French brand founded in 1933 by tennis champion René Lacoste and André Gillier. Lacoste, who won seven Grand Slam titles, was nicknamed "the Crocodile" for his tenacity on the court, and the green crocodile on the chest of his shirts became one of the first logos in fashion. The iconic polo shirt with the code L.12.12, which Lacoste created for tennis, is a bestseller to this day.
Today Lacoste offers clothing, shoes, accessories, watches and perfumes, and the brand's first men's fragrance came out in 1984. Lacoste fragrances carry the sporty, fresh and elegant spirit of the brand. The best-known is the L.12.12 collection, inspired by the polo shirt, with versions such as L.12.12 Blanc, L.12.12 Noir, Blanc Eau Intense and Rose Eau Intense.