Diesel is an Italian fashion brand, founded in 1978 by Renzo Rosso. It became famous for its jeans and its bold, provocative youthful style, and its ad campaigns with messages like "Be Stupid" caught the attention of the whole world. Today Diesel offers clothing, accessories, watches and perfumes.

The brand's first fragrances came out in the 1990s, and since 2006 Diesel perfumes have been developed by L’Oréal. They are aimed at young people and stand out with their unconventional bottles. Among the best known are Fuel for Life with a bottle resembling a flask, Only the Brave in a fist-shaped bottle, and the women's Loverdose.

Among the brand's newer fragrances is D Red by Diesel. Diesel perfumes are daring, modern and full of character, just like the brand's fashion.