Benetton is a global fashion brand, founded in Ponzano Vento, Italy. The fashion line was founded by Luciano Benetton, who sold his younger brother‘s bicycle to buy a second hand sewing machine and produce a small collection of brightly-coloured sweaters. The line was a great success in their home region of Veneto, Northern Italy, and a year later the first Benetton store was opened in Belluno.
By the year 2000, the Benetton brand was selling over 150 million items worldwide, across 6200 stores. The Benetton range consists of fragrances, perfumes & eau de toilettes such as Energy, Hot, Sport and Let's, as well as accompanying body sprays.
Just as in the Benetton fashion world, Benetton Fragrances are not restricted by age but are defined by a person’s attitude and lifestyle. The target is definitely cross-generational with a core between 20-35 years old. Benetton’s fragrances are for all consumers that like the Benetton fashion brand and look for affordable and easy-to-wear fragrances to wear daily.
The designer house of Benetton has 63 perfumes in the fragrance base (2017). The earliest edition was created in 1987 and the newest is from 2017. The latest Benetton perfume name is United Dreams One Summer. Benetton fragrances were made in collaboration with perfumers such as Alexandra Carlin, Emilie (Bevierre) Coppermann, Olivier Pescheux and Sonia Constant.