Fendi is an Italian luxury fashion house, founded in Rome in 1925 by Adele Casagrande and her husband Edoardo Fendi as a small workshop for leather goods and furs. Their five daughters took over the business, and in 1965 they hired the young Karl Lagerfeld, who created the iconic double F logo and remained the brand's creative director for more than half a century. In 1997, Silvia Venturini Fendi created the Baguette bag, one of the world's first "it" bags. Today Fendi is part of the LVMH group.

The brand's first perfume, Fendi for women, was released in 1985. Over the years the house has introduced more fragrances for women and men, such as Theorema, Palazzo and Fan di Fendi, which carry the Roman elegance and bold style of the fashion house.

You can read more about the brand's history in our article Fendi: The History of the Italian Luxury Brand.