Etro is an Italian fashion brand founded in 1968 in Milan by Gimmo Etro as a luxury fabrics company. In 1981 the brand introduced the paisley motif, which became its symbol and is still present in its collections today. Today Etro offers men's and women's fashion, accessories, leather goods, homeware and perfumes.

The brand's first perfume collection was released in 1989, and Etro became one of the first fashion houses to create fragrances in the style of niche perfumery. The bottles almost always bear the paisley motif, and among the best-known fragrances are Shaal Nur, Patchouly, Heliotrope, Vetiver and Musk.

Etro perfumes are refined, with noble ingredients and a character that combines tradition and modernity. You can read more about niche perfumery in our article What are niche perfumes and why are they so special?