Chloé is a French fashion house founded in 1952 in Paris by Gaby Aghion, who was born in Alexandria, Egypt. She was among the first to offer luxurious yet light and comfortable ready-to-wear clothing as an alternative to the stiff haute couture of the 1950s, and Aghion is considered one of the creators of the concept of "prêt-à-porter". Over the years designers such as Karl Lagerfeld, Stella McCartney and Phoebe Philo have worked for the brand, establishing Chloé's bohemian, romantic style.

The brand's first fragrance, Chloé, was launched in 1975. In 2008 the brand presented an entirely new Chloé Eau de Parfum with powdery rose, created with the participation of Michel Almairac. The pleated bottle with a ribbon around the neck became the brand's emblem, and the scent became one of the most beloved women's perfumes in Europe.

Today Chloé's fragrances are developed by Coty. They include Chloé L’Eau, Rose Tangerine, Naturelle, Love Story and the chypre Nomade, with versions such as Jasmin Naturel and Lumière d’Égypte, dedicated to the founder's Egyptian roots.