Prada is an Italian luxury fashion house founded in 1913 in Milan by the brothers Mario and Martino Prada as a shop for leather goods and travel trunks. In 1978 management passed to Mario's granddaughter, Miuccia Prada, who turned the brand into one of the most influential in contemporary fashion. You can read more about its history in our article Mario Prada: The Man Who Created the Iconic Fashion Brand Prada.

The brand's first major perfume, Prada Eau de Parfum, was launched in 2004. For many years Prada fragrances were created by perfumer Daniela Andrier, the author of the famous Les Infusions collection, in which each composition is dedicated to a single ingredient: Infusion de Vanille, Infusion de Rhubarbe, Infusion d’Ylang and Infusion de Cèdre. Other bestsellers include Prada Candy, La Femme and the men's line Luna Rossa with Luna Rossa Carbon and Luna Rossa Ocean.

Since 2021 Prada fragrances have been developed by L’Oréal. The brand's newest star for women is Paradoxe, with a refillable bottle shaped like the triangular Prada logo, complemented by the versions Paradoxe Intense and Virtual Flower.