Christian Dior, born in 1905, was a French fashion designer who founded his fashion house in Paris in 1946. His very first collection in 1947, called the New Look, with cinched waists and full skirts, brought femininity back after the war years and restored Paris to its glory as the world's fashion capital. You can read more about him in our article The Dior Legend: A Revolution in Haute Couture.

Parfums Christian Dior was founded the same year, and the first fragrance, Miss Dior, was dedicated to the designer's sister, Catherine. Classics followed, such as Diorissimo, Edmond Roudnitska's Eau Sauvage, Poison and Fahrenheit, and later J'adore (1999) and Sauvage (2015), one of the best-selling men's perfumes in the world. You can read more about it in the article The Story of Dior Sauvage Perfumes.

The designer died in 1957, but the brand remains a symbol of haute couture and luxury perfumery. Today Dior is part of the LVMH group, and for many years the house's perfumes were created under the direction of François Demachy, who handed over the role in 2021 to Francis Kurkdjian.