The story of Montale is truly impressive. In just 15 years, the brand has become one of the favourite names among connoisseurs of luxury fragrances.

Montale is a relatively young French brand that keeps climbing towards the top of the perfume industry. It was founded by the world-renowned perfumer Pierre Montale, who launched his own brand in 2003.

Before starting out on his own, the perfumer worked in Qatar and Dubai, where he created perfumes especially for the royal family, noblemen, celebrities and also fragrances for newlyweds. Naturally, these perfumes did not carry the brand logo and were named after their owners.

The first perfume

The first fragrance Pierre Montale created on his own initiative did not appeal to him, but his wife fell in love with the scent. This gave the perfumer the confidence and motivation to carry on and to take the step of creating his own brand. Still living in Saudi Arabia, Pierre Montale inevitably took local fragrance tastes into account. People in countries that seem exotic to us adore oriental and woody scents, so most of the perfumes he created for them contain notes of oud (agarwood), cedar, amber, balsam, incense, musk and similar ingredients.

The history of the brand

When Pierre Montale became a "master of scents", he decided to expand his business and show his skills in Europe too. In 2003 he moved his headquarters to Paris, the capital of haute couture. There he founded his company and named it Montale, after his own surname. In 2005 he launched his first collection of perfumes, which decisively won the hearts of customers.

The fragrances in the debut collection are: - the unisex scents - Sweet Oriental Dream, Royal Aoud, Orient Extreme, Intense Tiare, Attar and Aoud Lime. - the women's scents - Aoud Rose Petals and Powder Flowers. - the men's scent - Wood and Spices. Each of these perfumes has a unique character, and the brand made a surprisingly strong debut. Pierre Montale took part in the creation of every luxury fragrance that carries the brand name, and thanks to his skill the company enjoys great success day after day.

One of the key factors behind Montale's success is simple to say but hard to achieve. For every one of his fragrances, the perfumer uses only high-quality natural ingredients. They are difficult to source in large quantities, but they turn every perfume into a genuine, rich and long-lasting scent experience.

Montale and the heavy blows of the competition

Successful companies often arouse envy among others in the industry. A company may end up with ill-wishers who sabotage its business or counterfeit the product it makes. Unfortunately, this was the fate of Montale and its customers. About 7 years ago, an anonymous person set up a factory in Dubai and began producing poor-quality perfumes bearing the Montale logo and bottle. The scents were disappointing and the brand lost part of its customers, but in time the identity of the fraudster was revealed and in 2013 he went bankrupt. Unfortunately, the "clone" factory had already produced a large quantity of fake perfumes, which can still be found on the market today. That is why we will give you a useful tip on how to tell an original Montale perfume from a replica.

The packaging of original perfumes bears the address 68, rue Pierre Charron or 26, place Vendôme. At the bottom of the cellophane wrap there is a country code showing where the perfume was made. This makes it easy to tell whether a fragrance is original, because anything different from the above means you have come across a duplicate.

The company's success keeps growing, and since 2005 a total of 126 different perfumes have been released. The brand easily keeps up with the marketing demands of the global market and presents 9 new fragrances every year. Montale's goal is to keep the interest and love of its customers, fully meeting their needs and continuing to launch new scents to surprise them. Some of the brand's best-known perfumes are Black Aoud, Aoud Leather, Dark Aoud, Black Musk, Aoud Musk and Attar. Each of them has a captivating scent and a long-lasting trail that cannot be forgotten.

Do you have a favourite Montale fragrance?