Fendi

Fendi is a famous Italian fashion brand founded in 1918. The company started its sales as a single boutique in Rome. Soon the good quality and beautiful designs created by Fendi, lead to the opening of several new boutiques outside the boundaries of Rome.

A family business, first run by the husbands Adele Casagrande and Edoardo Fendi, the company soon involved their two daughters who brought a lot of fresh ideas. They lead the company to the next level, hiring Karl Lagerfeld, who is responsible for a lot of the Fendi’s famous designs as well as the Fendi’s “Double F” logo that is still used today.

Mainly famous for their baguette style bags, Fendi’s products nowadays include a wide assortment of menswear, denim, gifts, eyeglasses and fragrances. Their first fragrance was launched in 1985 – Fendi for Women.

Today, the Fendi perfumes are popular among people who rely on their personal style and elegance. The company behind the brand is the well known LVMH group.