Abercrombie & Fitch
The story of Abercrombie & Fitch begins in the 19th century. It was founded in 1892 by David Abercrombie – topographer and an avid hunter. In the beginning the company was producing clother for active relaxation, hikinh, hunting, and fishing. After a little while he was joined by Ezra Fitch – lawyer who presented keen interest in the brand. This collaboration not only brings the idea of making clothing for sport orientation but also is the reason for the company’s expansion continuing even now. In 1904 Fitch’s name was added to the brand’s, which makes it official – Abercrombie & Fitch Co. The same year marks the first appearance of the deer in the brand’s logo. This animal symbolizes dignity and peace still adorns the brand’s name.
After various changes in the structure, Abercrombie & Fitch is now being seen as a preferred brand by those who value the youth and active lifestyle.Abercrombie & Fitch creates exclusive fragrances with natural ingredients that highlights the elegance but at the same time modern style. The wide range of male and female fragrances earns them many fans all over the world. Abercrombie & Fitch fragrances were made in collaboration with perfumers Christophe Laudamiel, Bruno Jovanovic, Phillippe Romano and Alexandra Carlin.
